Workshop summary

GSI Global Sport Impact Project (Impact Of Major Events On Cities And Nations)

 

Introduction:

. Impact of major events; a brief history - Dr Eric Schwarz(20 min)

. The journey towards the GSI; pressing challenges when measuring the impact of sporting events (20 min) - Mr Michael Linley

 

Panel discussion:

On the WHY, HOW and WHEN of cities hosting major events

 

Panellists: Ms Marcia Endacott (Manager Acquisitions and Development, Victorian Major Events Corporation), Ms Margot Foster AM (Chair VicSport) and Mr Michael Linley (CEO BrandCapital).

 

Workshop Facilitator

Prof Hans Westerbeek, ISEAL and Victoria University